Student Activities

We will do a webquest to apply the marketing mix/4P's to a product and three different brands. "We All Scream for Ice Cream" will be easiest, as you will be able to apply the marketing mix/4P's using 3 top national brands and each brand's website. 

If you choose to do another 3-brand comparision for a product, then you are responsible for identifying a single product type and three similar and competing brands.  Each brand/competitive product you choose must have a website with enough detail to complete the project fully.  Please ask if you have any questions.

1. We All Scream for Ice Cream! (.pdf form)
2. Identify, Research, and Compare 3 brands (.pdf form)
3. Marketing Mix Project Rubric (downloadable, printable .pdf)